First Bank of Nigeria Limited (FirstBank) is Nigeria’s largest financial services institution by total assets and gross earnings. With more than 10 million customer accounts, FirstBank has over 750 branches providing a comprehensive range of retail and corporate financial services. The Bank has an international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank DRC, FBNBank Ghana, FBNBank Gambia, FBNBank Guinea, FBNBank Sierra-Leone, and FBNBank Senegal, as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi.
We are recruiting to fill the position below:
Job Title: Team Member, Market Service Executive: Mobile, App & SEO Specialist
Job Identification: 477
Location: Nigeria
Job Objective(s)
- Responsible for managing all SEO activities such as link building and keyword strategy to increase rankings of website/webpages on all major search networks.
- Manage execution of paid search campaigns
- Responsible for creating, maintaining, and implementing the source code to develop mobile apps and programs that meet the needs and requirements of the clients using the computer programming languages.
Duties & Responsibilities
- Develop adaptive webpages, landing pages, microsites, etc. for digital marketing campaigns in line with defined brand guidelines
- Perform routine troubleshooting of the mobile sites and Apps to resolve identified issues
- Conduct routine tests on mobile sites and Apps content to ensure a clear display and fast page loading times.
- Work with the strategy and campaign management team leads and Digital Lab department to ensure all App are well advertised and used
- Advise and implement necessary mobile sites and Apps security standards.
- Develop reports for relevant stakeholders describing usage rates and engagement levels
- Resolve reported content issues
- Manage internal and external link details to ensure a good amount of links are pointing to bank-owned sites (backlinks) for listing on top of the search results.
- Work with agencies to execute and optimize paid search campaigns
- Support in campaign planning
- Work closely with computer analysts and engineers in applying the various languages for creating and developing mobile Apps.
- Design prototype applications, provide the unit structure, and help the application development team or stakeholders in the plans.
- Test built Apps and followed due diligence in trademarking and placement in mobile App stores
- Ensure all App store vetting processes are followed
- Perform A/B test for landing pages, messaging, and multiple user experiences
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Resolve all issues identified from the Crawling Information tool and fix all broken links
- Upload and remove digital content on-site and Apps as required
- Maintain and manage relevant software and ensure they are up to date in time
- Identify and recommend improvement opportunities for FirstBank’s, Groups, and FBNHoldings mobile sites and Apps
- Regular site audits and vulnerability checks
- Ensure relevant tools for optimizing sites are deployed are used, also ensure search engines show bank-owned sites for selected queries.
Job Requirements
Education:
- Graduate Degree in Marketing, Social Sciences and/or Information Technology or related discipline
- A Degree in Computer Science or Information Systems puts a candidate leaps and bounds ahead of the other job applicants.
- Digital Marketing certification will be an added advantage
- Professional certifications in a related field.
Experience:
- 7+ years’ experience in marketing communications with at least 3 years’ experience in digital marketing, brand advertising and/or consumer goods marketing. Experience in financial services, product management, and investment banking/asset management will be an added advantage
- Certification in a related field is an added advantage such as Certified Internet Webmaster (CIW), Java Script Specialist
- Work experience in a Digital Lab, FCMG, Telecommunication, IT industry will be an added advantage
- Demo of Apps built (if any) will be an added advantage.
- Good understanding of mobile app ecosystem – Android, iOS, Blackberry, Windows phone, Symbian is required
How to Apply
Interested and qualified candidates should:
Application Deadline 18th March 2022.
Job Title: Senior Market Service Coordinator, Corporate Responsibility & Sustainability
Job Identification: 476
Location: Nigeria
Job Objective(s)
- To support the team in implementing the Group’s Corporate Responsibility & Sustainability (CRS) proposition and initiatives
- To coordinate the process of data gathering for the production of the Group’s Corporate responsibility & sustainability report; ensuring it meets global best practices and standards
Duties & Responsibilities
- Support the Unit Head to drive the implementation of the Group’s CRS Initiatives working towards the possible cost and sustainability savings.
- Work with Group and business functions to align the sustainability agenda with business goals, as well as ensuring adherence to global best practices.
- Ensure effective communication with all project stakeholders to ensure they are fully updated with the project’s progress.
- Work with Unit head, ensure compliance with the CRS and other sustainability policies through cross functional engagement with all departments working with business heads to lead effective stakeholder engagement programmes.
- Guide and direct vendors and third parties in achieving FirstBank’s social investment
- Support the team in external and internal stakeholder engagement in delivering to the Group CRS agenda.
- The stakeholders include staff, government, community leaders, NGOs, Media, and corporate entities.
- Conduct research into corporations, non-profits and competitors to keep the Bank abreast of Corporate responsibility and sustainability trends by using a range of different methods.
Objectives
- Coordinate implementation of the Bank’s financial literacy programs spread across secondary schools in Nigeria.
- Preparation of Sustainability reports- in line with global reporting standards to national and global regulatory bodies.
- Review and recommend incoming proposals that identify with the Bank’s social causes for support thereby strengthening relationships.
Job Requirements
Education:
- Minimum Education: A minimum of First Degree in Social Sciences including International Relations; Corporate Sustainability or related disciplines. A legal background is an added advantage.
Experience:
- Minimum experience: 7-10 years significant experience to include the Not-for-Profit sector; Banking; or Telecommunications sectors is required
How to Apply
Interested and qualified candidates should:
Application Deadline 18th March 2022.
Job Title: MSC Digital Platforms Management Officer
Job Identification: 480
Location: Nigeria
Job Objective(s)
- Responsible for maintaining websites.
- Oversee the build and management of webpages, landing pages, and microsites.
- Ensure sites are functioning properly and are available to users. Tests speed of access and improves upon loading speed.
- Responsible for managing all SEO activities such as link building and keyword strategy to increase rankings of website/web pages on all major search networks. Manage execution of paid search campaigns
Duties & Responsibilities
- Oversee the development of webpages, landing pages, microsites, etc. for digital marketing campaigns in line with defined brand guidelines
- Identify and recommend improvement opportunities for FirstBank’s website
- Regular site audits and vulnerability checks.
- Ensure relevant tools for optimizing sites are deployed are used, also ensure search engines show bank-owned sites for selected queries.
- Manage internal and external link details to ensure a good amount of links are pointing to bank owned sites (backlinks) for listing on top of the search results.
- Work with agencies to execute and optimize paid search campaigns
- Support in campaign planning.
- Perform A/B test for landing pages, messaging, and multiple user experiences
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Ensure routine troubleshooting of the website and resolve identified issues
- Ensure routine test on website content to ensure clear display and fast page loading times.
- Work with the Web design master and Mobile/App/SEO team to ensure that are adaptable and best practices are implemented on developed webpages, microsites, etc.
- Advise and implement necessary website security standards.
- Develop reports for relevant stakeholders describing usage rates and engagement levels.
- Resolve reported content issues.
- Drive and resolve all issues identified from the Crawling Information tool and fix all broken links.
- Ensure upload and removal of digital content on the website as required
- Maintain and manage webmaster software.
- Oversee the deliverables of the Web design master and any other function that may be required.
Job Requirements
Education:
- Graduate Degree in Marketing, Social Sciences, and/or Information Technology or related discipline.
- Digital Marketing certification will be an added advantage.
- Professional certifications in related fields.
Experience:
- 7+ years’ experience in marketing communications with at least 3 years experience in digital marketing, brand advertising, and/or consumer goods marketing.
- Experience in financial services, product management, and investment banking/asset management will be an added advantage
- Certification in the related fields is an added advantage such as Certified Internet Webmaster (CIW), Java Script Specialist.
- Work experience in a Digital Lab, FCMG, Telecommunication, IT industry will be an added advantage.
Certification:
- Advertising Practitioners Council of Nigeria (APCON)
- National Institute of Marketing Nigeria (NIMN)
- Chartered Institute of Marketing (CIM)
- Nigerian Institute of Public Relations (NIPR)
- Certified Internet Webmaster (CIW)
- Digital Marketing
- Nigerian Institute of Management (NIM)
Mastery:
- Java Script Specialist
- Cascading Style Sheet (CSS)
- Hypertext Markup Language (HTML)
- Keywords Everywhere.
- Any or more of these will be an added advantage
Tools Required:
- Social listening tools access such as Hootsuite, Talk Walker, Similar Web, Keyhole, Tweet Reach, Traackr, Onalytica (tracks campaign monitoring/analysis, influencer marketing, brand & event monitoring, and market research)
- Infographics
- Search engine and email marketing.
- Any or more of these will be an added advantage
- Canva, SnapSeed, Poster Maker
- Knowledge in Structured Query Language (SQL)
How to Apply
Interested and qualified candidates should:
Application Deadline 18th March 2022 by 05:00 PM.
Job Title: TL, Market Service Coordinator, Digital Strategy & Online Media Management
Job Identification: 479
Location: Nigeria
Job Objective(s)
- Facilitate strategy development and operational planning for the Digital Marketing unit.
- Oversee the formulation of standards and guidelines in partnership with relevant stakeholders.
- Provide project management support for digital marketing projects and monitor performance against defined objectives/metrics.
- Provide multi-channel insights to all digital marketing campaigns and work with Campaign Management Lead and business stakeholders in process of ideating new campaign opportunities.
- Translate digital marketing campaign objectives into KPI and metrics data and provide reports on digital marketing performance.
Duties & Responsibilities
- Apply deep knowledge, differentiated points-of-view, and rigorous analytics to shape digital marketing strategies and operating models in order to support the achievement of defined goals and objectives
- Work with unit head, Digital Marketing to define and align key metrics/performance indicators to marketing goals and overall business goals
- Look out for the right digital partnerships.
- Drive innovations and digital partnerships on how to optimize revenue through partnerships, innovations, and insights
- Identify current and future digital marketing opportunities and develop targeted strategic action plans regarding these opportunities
- Provide trend insights, analytics, and recommended actions for continuous improvement of the Digital Marketing function
- Use reporting and analytics toolset to create relevant customer views to support campaign optimization.
- Assist in metrics definition and formulation
- Execute research requests and provides insights to support digital marketing activities
- Manipulate and interpret large data volumes from various internal data sources.
- Transforms data into actionable insights.
- Researches and analyzes analytics data to determine trends and identify opportunities for customer growth and digital conversion rate optimization
- Develops KPI dashboards
- Drive and manage the implementation of approved digital marketing plans/initiatives
- Manage all digital marketing projects: schedules, data requests, assignments, tasks, and project meetings
- Works with other teams to develop a content strategy, social media strategy, campaign strategy, etc.
- Monitor and report performance of agencies/vendor partners against SLAs
- Work with key stakeholders to identify and highlight historical insights relevant to new campaign opportunities.
- Provide report to relevant stakeholders on defined metrics and KPIs in intuitive formats including improvement recommendations where required
Job Requirements
Education:
- Graduate Degree in Marketing, Social Sciences and/or Information Technology or related discipline
- Professional Diploma in Digital Marketing will be an added advantage or the relevant
Experience:
- 7 – 10 years experience in marketing communications with at least 3 years’ experience in digital marketing, brand advertising, and/or consumer goods marketing.
- Experience in financial services, product management, and investment banking/asset management will be an added advantage
- Work experience in a Digital Lab, FCMG, TeleComs industry will be an added advantage
Certification:
- Advertising Practitioners Council of Nigeria (APCON)
- National Institute of Marketing Nigeria (NIMN)
- Certified Facebook Ads Buying Professionals in Africa
- Certified Google Ads and Digital Sales Specialist
- Social listening tools access such as Hootsuite, Talk Walker, Similar Web, Keyhole, Tweet Reach, Traackr, Onalytica (tracks campaign monitoring/analysis, influencer marketing, brand & event monitoring, and market research)
- Canva, SnapSeed, Poster Maker
- Knowledge in Structured Query Language (SQL)
- Infographics
- Search engine and email marketing
- Digital Marketing
- Nigerian Institute of Management (NIM)
- Chartered Institute of Marketing (CIM)
- Nigerian Institute of Public Relations (NIPR)
How to Apply
Interested and qualified candidates should:
Application Deadline 18th March 2022.
Job Title: Junior Marketing Service Executive, Media & External Relations
Job Identification: 475
Location: Nigeria
Job Objective(S)
- Support the Team to deliver corporate, financial, and organizational PR activities across the Group businesses to positively enhance its reputation.
- Support the Team to drive business goals by managing media & external stakeholder relationships as well as implementing crisis communications based on a comprehensive understanding of all media platforms/channels, including digital and social media.
Duties & Responsibilities
- Support the team lead in managing day-to-day relations with the media, including handling media requests, media interviews, preparing daily media reports to the management, and promoting news stories;
- Dissemination of Press Releases and photo stories across the media to generate publicity and positioning of the brand.
- Review and memo preparation of proposals on media engagement that promote brand image building and strengthened relationships with the media
- Support the team in news monitoring and tracking across print and electronic media.
- Payment processing to partners and stakeholders.
- Supports in coordinating media coverage of the bank’s events; press conferences and actions on other strategic communication issues relating to the Management’s public appearances.
- Performs miscellaneous job-related duties as assigned.
Job Requirements
Education:
- Minimum Education: First Degree in Mass Communication, Marketing or related discipline.
Experience:
- Minimum: 1 – 3 years of significant work experience.
How to Apply
Interested and qualified candidates should:
Application Deadline 18th March, 2022.
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