AltraFix Projects Ltd is recruiting for Social Media/Digital Marketing Officer
AltraFix Projects is a technology and engineering solution company, majorly in IoT, Web design and Mobile App Development, Digital Security Solutions, Engineering, Solar and Inverter, Consulting Services, and Training, with other forms of technology solutions.
We are recruiting to fill the position below:
Job Title: Social Media/Digital Marketing Officer
Location: Ikeja, Lagos
Job Description/Key Responsibilities
- Handle our digital media platforms
- Lead the planning and execution of the digital marketing strategies to promote our services to customers.
- Developing and managing digital marketing campaigns
- Run social media adverts
- Engage, create content and send out newsletters
- Plan, organize and manage all e-mail campaigns, events, social media pages, and relevant creative content per the marketing calendar to drive traffic and increase conversions on our websites.
- Responsible for meeting or exceeding marketing revenue targets and developing plans to make up for any shortfalls in revenue.
- Manage online customer acquisition and retention programs including SEO, email, affiliate, and graphics, and social marketing.
- Investigate, recommend and implement new enhancements that can increase revenue, brand awareness and improve overall customer experience by analyzing the results of ongoing efforts.
- Benchmark, measure, and analyze results of online and offline marketing initiatives such as e-mail campaigns, events, promotions, SEO marketing, affiliate program, and future online marketing initiatives.
- Perform keyword research in coordination with our business objectives to optimize existing content and uncover new opportunities
- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
- Use Google Analytics and other business tracking tools to make strategic and tactical recommendations
- Coordinate with the web developers to make necessary changes in our websites if necessary
Requirements
- B.Sc. / HND in a related study, preferably but not necessarily in Marketing.
- Possession of relevant IT certifications will be an added advantage.
- 1 – 3 years of work experience in SEO, Social Media Marketing, and basic Graphics Design in a data-driven marketing team.
- Intern, currently a student pursuing a bachelor’s degree in Marketing, Journalism, Advertising, Mass Communications, or a related field may be considered
Personal Specification
- Must be good in social media handling, Email marketing, and Digital presence savvy.
- Basic graphics and video editing skills are a plus.
- Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube Ads, Instagram for business, Instagram Ads
- Email Marking Application
- Must have the ability to understand business problems and provide application solution
- Must be resourceful and possess good problem-solving skills
- Must have excellent communication skills
- Developing an executable and productive digital marketing strategy across AltraFix Projects activities and operations.
- Detail-oriented with strong written and verbal communication skills
- Graphics design Knowledge (or willingness to learn) is an advantage
- Creative self-starter who is comfortable with taking initiative and working in collaboration
- The ability to work unsupervised is a must.
How to Apply
Interested and qualified candidates should apply by using the “Apply Now” button below and clearly indicating the Job Title in the provided message box.